For over 40 years I have been in marketing and sales in one form or another. One thing I have noticed there are books on resume writing to get a business development/sales job and books on how to sell but very few on how to get in front of a potential client to make the sale. For this reason the book was written. It is a "HOW TO" book for the small business owner who wants to increase business but cannot afford a fulltime sales person, for the new business development professional it provides a step by step approach on how to get the job done and for the business development professional as a back to basics refresher he can refer to.
I hope you enjoy reading it as much as I have enjoyed writing it.
WHY THE BOOK WAS WRITTEN.
